High Density Training
Build a thick, strong physique that actually moves well. Hypertrophy and functional training, programmed for you and adjusted every week.
What you get
Custom training programme
Written around your goals, schedule and equipment. Built for size, strength and real-world capability.
Nutrition plan
Calorie and protein targets with simple meal guidance to fuel the work. No crash diets.
Weekly check-ins
Every week I review your progress and adjust your training and nutrition to keep you moving forward.
Direct WhatsApp access
Questions about form, a session or a meal? Message me directly. No bots, no assistants.
Who it's for
You've been training a while, or you're ready to take it seriously. You want to carry more muscle, get stronger and stay athletic, not just look good under gym lights.
- You want size and strength that's useful
- You can commit to 3 to 5 sessions a week
- You're happy to check in honestly every week
- You want structure, not another random programme
Who it's not for
If you're after a quick shred, a stage-ready physique or someone to manage a medical condition, I'm not the right fit, and I'd rather tell you that up front.
About me
I'm James. I've spent more than 15 years in the gym building the kind of physique I wanted: dense, strong and capable. Along the way I've run just about every style of training, from straight hypertrophy blocks to functional and conditioning work.
HDT is what that experience boiled down to. I only take on a handful of people at a time so every client gets proper attention.
@_jamesmcnicolHow it works
1. Apply
Fill in the short form below. Takes about five minutes.
2. Quick chat
If it looks like a good fit, I'll reach out for a short chat to make sure we're on the same page.
3. Get started
You sign up, complete onboarding and get your first programme within a few days.
Three month minimum. Real change takes time, and that's the minimum I need to get you results worth having. Month to month after that.
Limited to 5 clients at a time.
Apply for a spotFAQ
Do I need a full gym?
A commercial gym is ideal, but I can programme around a home setup. Tell me what you've got in your application.
Is this only for blokes?
No. If you want to build strength and muscle that works, you're welcome to apply.
What happens at the weekly check-in?
You send through a short update on training, bodyweight, energy and how you're tracking. I review it and adjust your plan.
What if all 5 spots are taken?
Apply anyway. You'll go on the waitlist and I'll contact you when a spot opens.
Can I cancel?
After your first three months, yes, with two weeks' notice. Full terms are in the coaching agreement you sign at onboarding.
Apply
Answer honestly. The more I know, the better I can tell if we're a good fit.